They get the better id.

A project of a famous company X, codenamed Y, needed an alternative to give to their own employees once Y rolled out to the general public.

Turns out they bought the rights from the organization Z shown in the pic.

organization

X, Y, Z?

—————–
Went Uncracked.
Answer:

American Farm Bureau (Z) recently sold the rights to http://www.fb.com to Facebook (X) [ who else ].

Since facebook launched their messaging service, codenamed Project Titan(Y), every user would get a @facebook.com email id.
So the employees of facebook were made to switch to @fb.com for their internal email ids.

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