Russell Belk argues that, like a religion, the Cult of X is a belief system that helps its followers understand technology and the world.The attitude of Y sympathizers and fans is viewed by many as being “cult-like”.
According to neurological research cited by the BBC on their “Secrets of the Superbrands” documentary, the response from the brain of an Y enthusiast when viewing the brand-related symbols and imagery is similar to the one of a religious devotee when exposed to religious symbols and images
Y co-founder ________ is compared to a god figure and savior, and his life story is said to resemble Joseph Campbell’s heroic adventure myths. ________ was often viewed as a saintly figure to X users.
Psychologist Dave Levine argues that the X community has a religious feeling, providing a sense of community and common heritage for those who have rejected religion. X users are frequently known to use religious language in describing X. Terms such as “evangelism”, “persecution” and “martyrdom” are used. Many users view their devotion as a battle between good versus evil, with evil frequently being Z.
Sitter. Put X,Y and Z.