There are so many!

X is a public service announcement campaign by Metro Trains in Melbourne, Australia to promote rail safety. The campaign went viral through sharing and social media starting in November 2012, getting almost 20 million views around the world in the first week.

It’s being hailed as one of the most innovative and effective safety awareness campaigns – very effective on kids especially – and it’s been winning some big awards at the Webbys and the Cannes Lions.

It is now in the form of numerous apps, a Tumblr, and a karaoke video.

Name X.

Advertisements

4 thoughts on “There are so many!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s