Power Packed

X came to life in 1973, Y in 1989.

Y wears sunglasses.

Y has larger ears than X and is apparently a different shade of pink.

X seems more anthropomorphic than Y.

X is a whole species of animals while Y is the only one of its kind.

X does not live in North America.

Y can be seen playing a drum while X can be seen doing …. a lot of things.

What are X and Y?

For The Vin

X (1638–1715) was a monk and cellar master at the Benedictine abbey in Hautvillers. He pioneered a number of winemaking techniques: being the first to blend grapes in such a way as to improve the quality of wines, balance one element with another in order to make a better whole, and deal with a number of their imperfections, in 1670; perfecting the art of producing clear white wines from black grapes by clever manipulation of the presses; enhancing the tendency of Champagne wines to retain their natural sugar in order to naturally induce secondary fermentation in the Spring; being a master at deciding when to bottle these wines in order to capture the bubble. He also introduced corks (instead of wood), which were fastened to bottles with hemp string soaked in oil in order to keep the wines fresh and sparkling, and used thicker glass in order to strengthen the bottles (which were prone to explode at that time). The development of sparkling wines as the main style of production in Champagne occurred progressively in the 19th century, over one century after X’s death.

In recognition of X, a brand of the same name which produces vintage champagne exists, which is currently owned by LVMH.

X please?

Chemical X

XY got the nickname “X” (real name: Eric) when his high school soccer teammates suggested his spiky haircut looked like AstroTurf. Now 42, he has a shoulder-length ponytail, a salt-and-pepper goatee, and a remarkable, intellectual pedigree. Both of his grandfathers won Nobel prizes. His maternal grandfather, Gerard Debreu, was an economist; his paternal grandfather, the famed and controversial physicist Edward Y, worked on the Manhattan Project and is considered the father of the atomic bomb (as well as a model for Dr. Strangelove).

XY was proposing that Z buy Makani Power, a startup that develops wind turbines mounted on unmanned, fixed-wing aircraft tethered to the ground like a kite.

Z has also bought out – reCAPTCHA, BumpTop, Zagat, amongs at least 100 more companies.

What is XY the head of at Z?

With this stud-like family, and amazing qualifications of his own – who is XY?

Aside

In 1986, ________’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new premium brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner, concerns were raised that the name applied to people more than cars (being associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty),and as a result the some changes were made to the name – removal of an alphabet, and replacement of some others.

The term “the X of…” has also entered the cultural lexicon as a description of a high-end product.

What famous brand name are we talking about? Workoutable.