Power Packed

X came to life in 1973, Y in 1989.

Y wears sunglasses.

Y has larger ears than X and is apparently a different shade of pink.

X seems more anthropomorphic than Y.

X is a whole species of animals while Y is the only one of its kind.

X does not live in North America.

Y can be seen playing a drum while X can be seen doing …. a lot of things.

What are X and Y?

For The Vin

X (1638–1715) was a monk and cellar master at the Benedictine abbey in Hautvillers. He pioneered a number of winemaking techniques: being the first to blend grapes in such a way as to improve the quality of wines, balance one element with another in order to make a better whole, and deal with a number of their imperfections, in 1670; perfecting the art of producing clear white wines from black grapes by clever manipulation of the presses; enhancing the tendency of Champagne wines to retain their natural sugar in order to naturally induce secondary fermentation in the Spring; being a master at deciding when to bottle these wines in order to capture the bubble. He also introduced corks (instead of wood), which were fastened to bottles with hemp string soaked in oil in order to keep the wines fresh and sparkling, and used thicker glass in order to strengthen the bottles (which were prone to explode at that time). The development of sparkling wines as the main style of production in Champagne occurred progressively in the 19th century, over one century after X’s death.

In recognition of X, a brand of the same name which produces vintage champagne exists, which is currently owned by LVMH.

X please?

Chemical X

XY got the nickname “X” (real name: Eric) when his high school soccer teammates suggested his spiky haircut looked like AstroTurf. Now 42, he has a shoulder-length ponytail, a salt-and-pepper goatee, and a remarkable, intellectual pedigree. Both of his grandfathers won Nobel prizes. His maternal grandfather, Gerard Debreu, was an economist; his paternal grandfather, the famed and controversial physicist Edward Y, worked on the Manhattan Project and is considered the father of the atomic bomb (as well as a model for Dr. Strangelove).

XY was proposing that Z buy Makani Power, a startup that develops wind turbines mounted on unmanned, fixed-wing aircraft tethered to the ground like a kite.

Z has also bought out – reCAPTCHA, BumpTop, Zagat, amongs at least 100 more companies.

What is XY the head of at Z?

With this stud-like family, and amazing qualifications of his own – who is XY?

X Hatke!

The founder of X, Amancio Ortega, opened the first X store in 1975 in a central street in downtown A Coruña, Galicia, Spain. Ortega named his store Y after watching the classic film Y the Greek, but apparently there was a bar that was called the same, two blocks away, and the owner of the bar came and said, “this is going to confuse things to have two Ys.” They had already made the molds for the letters in the sign, so they just rearranged them to see what they could find, and they found X! The first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega began opening more X stores throughout Spain. During the 1980s, Ortega started changing the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, in what he called “instant fashions”. The company based its improvements in the use of information technologies and using groups of designers instead of individuals

Hobo with a X

In last year’s SXSW conference a certain advertisement company hired 13 homeless persons. They were each given some electronic devices and a certain job. With 20$ upfront and guaranteed a total of at least 50$ with a chance to make even more money in the form of tips, they provided a free service but donation was encouraged through a PayPal service. The service provided by these people was thought to lighten the load from the existing infrastructure provided for the conference as well as donating money to charity and encouraging people to interact with homeless persons.

However this got a lot of backlash as people thought it was exploiting the homeless. The event organizers also distanced themselves from this scheme. Many people looked at it as the internet era equivalent of people wearing signboards in front of shops.

What service was provided by these people?

(People from NITK will realize how this situation is somehow the opposite of what is faced by them on a daily basis for certain amenities that should have been much more easily accessible)

Aside

In 1986, ________’s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new premium brand. Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates. While Alexis quickly became the front runner, concerns were raised that the name applied to people more than cars (being associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty),and as a result the some changes were made to the name – removal of an alphabet, and replacement of some others.

The term “the X of…” has also entered the cultural lexicon as a description of a high-end product.

What famous brand name are we talking about? Workoutable.