Power Packed

X came to life in 1973, Y in 1989.

Y wears sunglasses.

Y has larger ears than X and is apparently a different shade of pink.

X seems more anthropomorphic than Y.

X is a whole species of animals while Y is the only one of its kind.

X does not live in North America.

Y can be seen playing a drum while X can be seen doing …. a lot of things.

What are X and Y?

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Suckers!

This was back when Bell was “the” phone company for most of USA. The Strategic Air Command or SAC (the Air Force command tasked with managing the Air Force’s nuclear weapons) was based in Offutt Air Force Base in Omaha and needed a lot of incoming phone lines in the case of an attack. Obviously most of those lines went unused.
Mail-order companies saw potential in the infrastructure and petitioned North Western Bell and the government to allow its use. They agreed with the proviso that the businesses would be cut off in case of an attack. But at the time, using the same 800 number both for calls within a specific state and calls from one state to another was against telephone company rules. Sellers therefore had the choice of confusing their customers with two 800 numbers, one for callers within X and one for callers living in the rest of the country, or just having the one 800 number and simply using this iconic line.
Supply the iconic line…

Save our planet.

I suppose everyone knows whose ad pic 1 is. Good.  Lets call them X, and proceed.

ad

ad

X recently came out with a decently brilliant tech-idea Y, an icon of which is shown in pic 2. Y is just a tweaked form of the industry standard Z.

icon

icon

If adopted by the majority, Y can prove very beneficial as this post’s title suggests.

Knowing the usual set of X’s activities, deduce Y and Z.  Also put funda as to why Y is claimed to be so awesome.

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Cracked by Grim, wanderlust, Salime and Anirudh.

Answer:
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